Web Analytics That Provide Insight into Your Website’s Performance

Website analytics provide insight into how your business and your website are performing. Using Google Analytics, Google Webmaster Tools and Bing Webmaster Tools you can determine which keywords deliver traffic to your site, how long visitors stay on your site, what pages are popular and what pages cause your visitors to leave your site.

Refine Your Messaging with A/B and Multivariate Testing

Refine your site’s messaging and offerings with A/B and multivariate testing. A/B testing allows you to test the performance of two versions of the same page, while multivariate testing tests multiple elements on a single page. Whether it is testing new content, a new design, your pricing, call to actions, a new offer or dedicated landing pages, A/B testing and multivariate testing allows you to optimize your site’s marketing messages and offerings.

The Art and Science of Conversion Rate Optimization

Increased traffic is nice, but making the sale is better. The art and science of conversion rate optimization allows you to make the transition from traffic to closed business. Relying heavily on A/B and multivariate testing, conversion rate optimization also draws upon marketing principles, psychology, user experience design and consumer behaviour.